post broadcast emails we received between January and March 2019. We received 230 pitches and 168 of them were moved to the trash, which accounts for 73% of all emails. After further analysis of deleted emails, I found 5 main reasons why we considered the outreach email so bad that we didn't even respond. Here are the results:outreach emails received graph Let's take a look at these 5 common reasons. If you find yourself guilty of any of these awareness sins, we offer a possible solution to each one. 1. Model and/or meaningless flattery There's nothing wrong with an outreach model, but it should be used as a guide, not a word-for-word copy-and-paste. It saves a lot of time, but an original and witty awareness campaign will almost always bring better results (our case study is excellent proof of this)One of the most obvious signs that the guest outreach pitch
is a template that hasn't. Some people think that in order to send a guest email, they have to sing the blog's praises first. Sure, compliments are a powerful tactic, but they should be used sensibly. Solution: be specific and don't lie Do not mistake yourself. It's nice to acknowledge that you know and love the blog (if you really do). Don't be too corny and think it will help you if there's nothing valuable you can offer. I don't care if you "like our blog and the employee email list unique writing style we have" or just stumbled across it while researching outreach. As long as your guest post submission is relevant and provides value, I'm interested. Further reading How we achieved a 16% response rate in email outreach (+9 actionable tips)Instead of empty praise, try mentioning a specific thing you like about the blog. Don't just copy the title of the "you like" article, let the author know in a way that will show you actually read it. There are many
ways to personalize the email: Be specific about what exactly you like about the item Refer to other activities of the author (newsletter, service they provide, etc.)Highlight something you have in common If you don't know the blog, you don't need to lie. Believe it or not, the success of your outreach email doesn't depend on meaningless, hypocritical flattery. Besides, in most cases, the blog author can easily tell if your compliment is genuine or not. meaningless flattery Very admirable from our SEO blog, offering a guest post on weekend recreation ideas…2. Super boring topics Too many authors consider writing a guest post a necessary evil when building links. All they want is a quick win, so they write a bunch of random words to wrap the backlink and send it to hundreds