Editor's introduction: With the continuous development of the Internet, the Internet advertising market has also become one of the mainstream business models of the Internet; many products today realize traffic realization through advertising, and advertising alliances have played a major role in it; the author of this article shared Let's take a look at the reflections on how advertising alliances play a key role in APP commercialization. The difference between the operation mode of the Internet industry and other industries is that it provides users with free products to accumulate massive traffic.
However, for many developers, "power generation with love" is not a long-term solution; it is necessary to ensure that developers can continue to Continuously providing users with better products and services requires a sound traffic monetization mechanism as support, and the advertising model is one of the mainstream business models of the Internet. In theory, as long as a product is used or paid attention by a large number of users, on the premise of taking into account the user experience, APP developers can realize the realization of traffic by text message service publishing advertisements, and the advertising alliance is the integrator and the developer in the Internet industry.
Traffic adjusters; some developers have dual identities. They are traffic owners on the traffic monetization side and advertisers on the buying volume growth side. Therefore, the advertising alliance plays a pivotal role in the developer's business realization and user growth. At present, the influential digital advertising alliances in my country's mobile Internet advertising market mainly include: Baidu Advertising Alliance, Pangolin Platform, Taobao Alliance, Tencent Youlianghui, etc. This article attempts to interpret the operational logic of how advertising alliances help developers to commercialize and grow .