Research on Enterprise Ip Marketing

Alan Horn, chairman of Disney's film studio, pioneered the "main blockbuster strategy", that is, as long as it is produced, it can become a Fax List blockbuster. In 2012, he took office as the chairman of the studio, and he has produced blockbusters such as "Iron Man" and "Frozen" that have been well received by the market within two years of taking office. Most of the movies produced by Disney are super IPs that can attract widespread attention in the world.

In addition to the well-made and novel storylines, Clark Spencer, the producer of "Zootomic", introduced a deeper level to the public in an interview. s reason. "Disney movies tell people stories that are real, fantasy, animal, human, and more. But no matter Fax List what type it is, there are usually four elements: first, we strive to tell timeless stories that are suitable for contemporary audiences; second, our films strive to be suitable for people of all ages around the world; third , humor and emotion are crucial in our films; and fourth, all filmmaking is subject to the rigid requirements of Disney's high standards. ' says Clark Spencer.

In 2012, the famous wedding dress brand Alfred Angelo, authorized by Disney, launched Disney fairy tale series wedding dress and jewelry, which attracted wide attention in the market. These wedding dresses are based on characters from Disney's Fax List past classic fairy tales, including Princess Jasmine from "Aladdin", Princess Sandy from "Cinderella", Ariel the Mermaid Princess, and Princess from "Snow White". In the fairy tale, the dreamy love between the princess and the prince seems to have become a reality, which makes people yearn for it.