But forensic-style technical seo isn't the bar you hold your job to — it's minimum viable seo. Today, mastering the technical aspects is only an entry ticket. If you are really trying to reach the top, then you will need to prioritize content as the main seo problem to solve. If you like this article, company employee list share it with your friends or colleagues. To learn more, don't forget to subscribe to our blog. This article is based on my “thin content is the top seo issue” presentation I shared at pubcon las vegas last week. Check out the full deck -driven customer campaigns through experience and data.
Start your practice of nurturing relationships with experts with this bruce clay guide. Voice of the customer content: writers start by thinking about their audience. You get inside the target audience's head to find out what they want, what they need, what they know, what they don't know they need. And then you write to solve a problem in the life of that audience – or that personality. In marketing, we match company employee list the pain point with our solution. And what really resonates with your target audience is hearing or reading the thoughts that are actually going on in or near their head.
There are many possible ways to gather the information used to synthesize the vocs: focus groups, individual interviews and background surveys (such as on-site surveys) are just a few. But you're essentially using structured in-depth interviews, focusing on customer experiences with company employee list current products or services. Statements of needs are extracted, organized into useful categories, then prioritized and used by the business from product development to marketing. Voice of customer data sources I learned the