Publisher’s Note: As 2021 draws to a close, we’re celebrating a 12-day Christmas countdown to this year’s most popular and useful expert articles in Search Engine Journal. This collection is organized by our editorial team based on the performance of each article, its usability, quality and value created for you our readers. Every day until December 24, we’ll review one of the best columns of the year, starting at number 12 and counting down to number one. , 1. Amy Hebdon’s post is full of information on why the Google Ads Pacing Dashboard is important and how to use Google Data Studio and Google Sheets to create and customize your own for free.
You did an amazing job of it, Amy! Thank you so much for your contribution to Search Engine Journal. Enjoy! As a paid search manager, sometimes we don’t have the tools needed to do the job. Even simple tasks like Google Ads pacing can be whatsapp phone number list more difficult than they should be. advertising Continue reading below This is because you can’t directly enter the field of your budget or conversion goals. Without this basic context of purpose vs. really, it becomes difficult to know what action to take. Most third -party software and DIY pacing sheets trying to solve this problem are not necessary for a paid search manager. Either they are too basic to be able to give advice, or they are too complicated to be understood at a glance.
Screenshot of a single donut table that is too basic, and a busy platePhoto created by the author, October 2021In this lesson, we’ll look at what a great dashboard must have to help you with your work, and how to use Google Data Studio and Google Sheets to get your own automated dashboard for free. Dashboard Pacing Requirements A mobile dashboard needs to give you easy access to data that drives strategic decisions and actions. Here is my top five wish list for what I love about the navigation dashboard: