Device bid adjustments, right from google posted: 2020-11-18 google-adwords-biga2-1920 it's been an exciting year for adwords. New attribution models, longer ads, responsive ads, and a long-awaited announcement that got a lot of applause at may's google performance summit keynote: device bid adjustments truth be told, I had a hard time not cheering when we made C Level Executive List C Level Executive List the decision to add device-based bid adjustments. The online world has evolved so much since 2013 that these adjustments have become a necessity. People still move seamlessly between multiple devices, but for many, mobile has undoubtedly
Become the top priority. Translating the excitement of a new feature into execution, however, can be tricky business. I'm sure you're all thinking about how to take advantage of mobile, tablet and desktop specific auctions. But what does google think about what device C Level Executive List bid adjustments mean for you and your account? (short aside: this is a great opportunity to bid smarter, but it's not the type of change you need to react to. If you sit idly by, your account C Level Executive List won't be broken or anything. .) keep campaigns consolidated I know it's tempting to want to split mobile-, tablet-, and desktop-specific campaigns in this new world. But I don't think you should do that. Duplicating or even tripling your campaigns creates a lot of extra work for your team.
Whether the benefits of distributing new campaigns will outweigh the costs. Many of the perceived benefits of device-specific campaigns, like keyword-level bidding and device-specific creatives, can largely be achieved using existing features. For example, by arranging C Level Executive List similar performing keywords in the same ad groups (or splitting them where warranted), you can use device bid adjustments at the ad group level to achieve highly optimized C Level Executive List performance. You can also use ad customizers to create device-specific messages. On the other hand, there are many disadvantages: (potential) loss of consistent keyword