1 key idea per main benefit (1 solution to 1 problem). Everything you include in landing page copy should support this industry leads key idea. “The main takeaway: if you want people to actually read the value propositions you compose, limit the other elements on the webpage.
The elements that remain on the industry leads page should be extremely relevant to the message of the proposition. of value.” – XL Conversion More than one key idea and your landing page visitors must flip through their minds. Harold Pasher's research shows that humans are terrible at multitasking. Cognitive performance suffers when we switch from one task to another.
The material is more difficult to understand. Further research by Mark Carrier shows that we are more likely to give up on industry leads a task when it is difficult to understand. watch out owick8b2sInternet use is already linked to multitasking, so don't ask visitors to multitask more with several key ideas (Source) “Human beings are an odd lot. Give them an idea and they nod. Give them five and they'll just scratch their heads. Or even worse, they forget you mentioned all those ideas in the first place.